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Noom — Onboarding Quiz Funnel

Quiz Funnel

The gold-standard long onboarding quiz: cinematic outdoor photography, a serif 'Meds to lose the weight' hero, and 'See if you qualify' into a multi-step personalization flow.

Noom — Onboarding Quiz Funnel preview
Scrolling capture — scroll inside the frame to see the whole page
Mood
Warm, science-backed, empathetic, aspirational. A health program that feels personal and human — earns trust before the ask, then guides you through a long, momentum-building quiz.
Colors
Cinematic photography as the base, deep forest green brand accents, near-black CTA buttons, warm off-white cards. Editorial and premium, not clinical.
Type
Large editorial serif hero ('Meds to lose the weight.'), clean sans for product cards, quiz questions, and CTAs. Serif for warmth, sans for clarity.
Layout
FLOW-FIRST onboarding quiz: hero (serif hook + photography + 'See if you qualify') → long multi-step quiz (one question per screen: goals, gender, age, habits — big option buttons, progress bar) → 'building your personalized plan' loading interstitial with reassurance copy → results/graph payoff (projected outcome curve) → plan + price + checkout. Homepage: photographic hero with product cards (Med / Weight) floating over the image, each with its own CTA.
Motion
Fade/slide question transitions, progress bar filling, an animated projected-results graph, a loading interstitial with sequential reassurance lines, parallax on hero photography.
Texture
Editorial photography, floating white rounded cards with soft shadows over the image, generous type scale, premium spacing.
Imagery
Generate: warm cinematic lifestyle photography (real person outdoors, natural light), app-screen mockups in floating white cards (progress charts, course map, medication tracker), and clean quiz steps (single question, 2–4 option buttons, a build-your-plan progress bar, a 'building your plan' loading screen, a graph-payoff screen). Tool: Pexels for the lifestyle photography; GPT-Image for the app-screen mockups; build quiz steps in code.
Don't
No clinical/sterile stock, no cramming multiple questions per screen, no skipping the trust-building payoff before the price, no flat corporate blue. Keep it warm, photographic, and momentum-driven.

Use in a session

noom-quiz-funnel

Tell Claude: build [my thing] using swipe ref noom-quiz-funnel

Full recreation prompt

Recreate a landing page in the "Noom — Onboarding Quiz Funnel" style (Quiz Funnel). This is a VIBE / STYLE-TRANSFER task, not a clone: apply the design DNA below to MY content and section structure, do not copy the reference's copy or exact layout. For this archetype the LAYOUT field carries the funnel/quiz FLOW — preserve that conversion structure, not just the look.

Design DNA:
- Mood: Warm, science-backed, empathetic, aspirational. A health program that feels personal and human — earns trust before the ask, then guides you through a long, momentum-building quiz.
- Colors: Cinematic photography as the base, deep forest green brand accents, near-black CTA buttons, warm off-white cards. Editorial and premium, not clinical.
- Typography: Large editorial serif hero ('Meds to lose the weight.'), clean sans for product cards, quiz questions, and CTAs. Serif for warmth, sans for clarity.
- Layout: FLOW-FIRST onboarding quiz: hero (serif hook + photography + 'See if you qualify') → long multi-step quiz (one question per screen: goals, gender, age, habits — big option buttons, progress bar) → 'building your personalized plan' loading interstitial with reassurance copy → results/graph payoff (projected outcome curve) → plan + price + checkout. Homepage: photographic hero with product cards (Med / Weight) floating over the image, each with its own CTA.
- Motion: Fade/slide question transitions, progress bar filling, an animated projected-results graph, a loading interstitial with sequential reassurance lines, parallax on hero photography.
- Texture: Editorial photography, floating white rounded cards with soft shadows over the image, generous type scale, premium spacing.
- Avoid: No clinical/sterile stock, no cramming multiple questions per screen, no skipping the trust-building payoff before the price, no flat corporate blue. Keep it warm, photographic, and momentum-driven.

Imagery (generate real assets, do not use placeholders): Generate: warm cinematic lifestyle photography (real person outdoors, natural light), app-screen mockups in floating white cards (progress charts, course map, medication tracker), and clean quiz steps (single question, 2–4 option buttons, a build-your-plan progress bar, a 'building your plan' loading screen, a graph-payoff screen). Tool: Pexels for the lifestyle photography; GPT-Image for the app-screen mockups; build quiz steps in code.

Reference exemplar: https://www.noom.com. Build the funnel around the content I give you next, faithfully channeling this aesthetic and this flow, and generate the matching imagery described above.

Reference exemplar

https://www.noom.com ↗